Thanks to some questionable business practices from EA, sales for Star Wars Battlefront 2 underwhelmed in the UK. EA’s backtracking was too late the save the negative reception.
As noted by Game Industry, Star Wars Battlefront 2 failed to sell more copies than Call of Duty: WWII at retail stores in the UK. This is disappointing considering COD was on its third week of sale.
In terms of numbers, the Battlefront sequel sold less than Star Wars Battlefront 2015 as well as Battlefield 1. Unit sales were down 61% and 50% respectively compared to those aforementioned games.
Whether or not the changes can save the game remains to be seen. EA will need to do a lot more in order to gain the good graces of gamers again.